MICHAEL LANGONE
DESIGN // ART DIRECTION
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HOUSE of SMITH

Retail MarketingWorking together with Omniquaff Marketing omniquaff.com, we produced a wide range of traditional retail and digital assets for House of Smith, a prominent Washington State wine producer. Our work spanned from in-store promotional items like bottle neckers and posters to packaging design, print materials, OOH advertising, and digital assets, including web pages and email campaigns. These efforts were instrumental in elevating House of Smith’s brand presence, ultimately helping it become the largest independent winery in Washington State.



  
Golden West Vineyard Poster
Golden West Vineyard Poster Mailer
More Wine In Our Wine Campaign. Retail POS and 1/2 Pg. NYT ad.
More Wine In Our Wine Campaign. 1/2 Pg. NYT ad.
More Wine in our winw Campaign. Truck Wrap.
Retail POS
CostCo Specialty Packaging
Winery Poster
House of Smith signature pattern
Retail POS



Accordion Brochure

Client Brief:
Design a small brochure that lists every wine brand sold under the House of Smith label. 

Mandatories: 
1. Needs to accordion fold. 
2. Must be wallet size.
3. Needs to feel premium.

The solution was a 2-sided, 11 panel accordion folded piece, organized with the core collection bottles (White Cover) on one side and limited release bottles (Black Cover) on the other side. 

Props to Jim Jackson at Jackson Management Services for finding a printer and bindery to make this happen. https://www.jacksonmanage.com





    
Wine Club email
Check presenter promotion
Industry email blast
Retail Promotional
Table Tent Promotions
Promotional Bottle Necker
Bottle Necker Coupon

FEATURED WORK

MICHAEL LANGONE            35 Channel Center St.
Unit 504
Boston, MA
02210

    michael@michaellangone.com
+1 617-549-0901